eSBe Targeted Marketing
HOW IT WORKS
eSBe is our marketing arm parterning with EffecTV to insert commercials in Comcast, Verizon FIOS, DISH Network, and some Direct TV Homes.
We offer a single unified solution to follow your audience from traditional television to any device they are consuming video on. There are 54 Cable TV Networks in which to place local commercial ads and we are able to utilize actual Comcast set-top-box data to determine what each household is watching and target only the households in your designated marketing area where your chosen target audience reside.
Utilizing a combination of both Linear (TV) and Streaming/OTT (DIG) enables you to reach people any where, any time, and on any device they may be watching video content on.
Combining Targeted Cable TV with the best Streaming/OTT Platform Available
Comcast is the largest media company in the world and as a result, we have the most sophisticated delivery system, we are able to reach your target audience with pinpoint accuracy, and we own the largest provider of video content (FreeWheel) so we are able to offer our advertisers the very most premium content while other Digital/OTT provides get what is left over.
We offer a single unified solution to follow your audience from traditional television to any device they are consuming video on.
We DON’T offer a ‘digital solution’, but rather a streaming solution. (Refer to the ‘wheel’ where everything in green indicates where we are able to place your ads – based on where your target audience is watching.) People can see your commercials in iphones, ipads, computers, Video on Demand (Big TV’s), Streaming platforms like ROKU and Amazon Fire Stick, etc.
We offer brand safety, authenticated subscribers, and premium content.
We offer 90+ audience segments in which to target, and can do so within your designated geographic areas. A few examples of specific audience segments that may appeal to you include:
- HH Income $100, $150, $250+
- People Interested in Health & Wellness
- Lifestyle Segments
- Flourishing Families
- Thriving Boomers
THE MOST COMPLETE STREAMING OFFERING
We leverage Comcast and Freewheel’s direct relationships from carriage agreements & ad server partnerships across subscriptions, network groups, and OTT platforms to direct-source our inventory across all of these platforms & services.
- Non-skippable
- Xfinity Video On Demand Exclusive Inventory
- Zone/Zip Code Targeted
- Brand-Safe, Quality Programming
- Transparent Reporting
- BOT Fraud Protected
- Direct Sourced Inventory
- Household Data for Targeting Accuracy
- Audience Targeted
eSBe PACKAGE OPTIONS AVAILABLE
An eSBe package would include the video production* of two (:15) second commercials with a three month subscription. Prices start as low as $2,000 per month**. A sample package with Cable and Streaming advertising would look like this:
SAMPLE PACKAGE
CABLE (LINEAR) TV
- Delivers 73,765 Targeted Impressions (W 25-64)
- Utilizes 41 Cable TV Networks where your commercials will air
- 1,200 total :30 spots or 2,400 :15 spots
STREAMING/OTT (DIG)
- Delivers 64,165 Targeted Impressions
- Target Audience: People Interested In Health & Wellness
VIDEO PRODUCTION
- Two :15 Broadcast Commercials
- Video scripting
- Video planning and set
- Lighting and design and equipment
- Audio setup and equipment
- Professional video filming
TOTAL QUARTERLY INVESTMENT: $6,000 ($2,000/month)**
**Prices start at $2,000 per month and may vary based on target zone(s).
eSBe Package - Production Samples
*Production quality to be of the standard as displayed in this video sample. The scope and expectations for all commercials will be discussed and signed-off prior to start of production.
GET eSBe NOW
GREATER PHILADELPHIA REGION
Contact Vince Sebal
(412) 916-4224
vince@manemediagroup.com
GREATER PITTSBURGH AREA
Contact Josh Birt
(412) 719-7182
joshbirt@gmail.com